After returning to Chengdu in 2019, he continued to push boundaries: winning the regional AeroPress Championship and founding Goût & Co in 2020, crystallizing years of coffee exploration and unwavering passion into this brand. As both roaster and innovator, he infuses each cup with an engineer's precision and an artist's creative inspiration, crafting unique experiences that transcend cultural boundaries and elevate the art of coffee.
About
About Founder
Tong, founder and roaster of Goût & Co, embarked on an extraordinary journey from engineering to crafting exceptional coffee. With a background in robotics engineering and a master’s education in France, Tong discovered the world of specialty coffee during his time in Paris. Driven by curiosity and passion, he transitioned into the coffee industry and quickly made his mark. In his first in the coffee industry, Tong achieved 3rd place in the prestigious French Brewers Cup (FBRC).
Achievements
2018 Competition Highlights
• 3rd Place - World Brewers Cup (France National)
• 3rd Place - Barista Battle Team Competition (Collectif Café, France)
2019 Competition Highlights
• 3rd Place - World Latte Art Championship (France National)
• 5th Place - World Cup Tasters Championship (France National)
• 1st Place - AeroPress Championship (Chengdu Regional)
About Brand
Goût & Co is a micro specialty coffee roastery based in Chengdu China, since 2020. Now we operate 2 coffee shops and an atelier, with two StrongholdS7Pro running our roasting production.
The name “Goût” in French signifies flavor, taste, while “Co” represents coffee, connection, and communication, reflecting our brand philosophy.Through light roasting, we unlock each bean’s unique terroir story, awakening refined perception of coffee flavors and deep aesthetic experiences. We are committed to creating an open-minded, inclusive window offering diverse perspectives on global specialty coffee cultures.
Over the past five years, Goût & Co has meticulously curated over 100 micro-lot premium green beans annually from around the world. Each bean receives a tailored roasting profile, building our diverse and rich coffee flavor library. We invite every coffee explorer to discover the distinctive charm of terroir and find their own "life coffee."
About Us
At Goût & Co, we honor the unique terroir expressed in every coffee bean and the individuality of each sensory experience. We resist the constraints of standardization, choosing instead to explore, refine, and present coffee in its purest form. By allowing flavor to authentically reflect its origin, we join hands with the global specialty coffee community to advance the industry toward higher quality and greater sustainability.
For us, coffee is more than a journey of flavor — it is a universal language that transcends borders and cultures. We believe that good goût deserve to be expressed, and good people deserve to be seen.